Speed optimization toolkit
The theme ships with a speed toolkit that helps pages reach high PageSpeed scores while keeping every feature. It is configured under the HP Theme menu in the admin.
Main optimizations (enabled by default)
- Delaying third-party scripts (GTM / Google Analytics / Ads / Facebook): loaded only on the visitor's first interaction (scroll/touch/mouse move) - greatly reducing initial load time while still keeping ad conversion tracking.
- PurgeCSS-processed CSS: only the CSS that is actually used is loaded (with a separate build for the shop page) → less render-blocking size.
- Async CSS on mobile (desktop stays blocking to avoid layout shift / CLS = 0).
- Font preloading, CDN preconnect, blocking of unnecessary thumbnail generation, caching of homepage blocks...
Operating notes
- Logged-in admins bypass the page cache → the homepage and PDP loading slower than for anonymous visitors is normal.
- After changing the design or content, if you still see old CSS → clear the cache (WP Fastest Cache) and reload.
Don't enable another optimization plugin on top (it easily conflicts with minify/critical CSS). The theme already handles this part.