How it was measured
- A fixed list of 216 URLs: the home page, 57 categories and their page 2, 77 products, 25 posts, 20 pages, tags, news, cart, checkout, search, filter URLs, 404, robots and sitemap.
- For each URL we compare: status code and redirects,
<title>, meta description, canonical, meta robots, Open Graph, Twitter, H1 and JSON-LD.
Result (13 Oct 2026)
| Result | URLs |
|---|---|
| Identical character for character | 4 |
| Differs only in intentional or better items | 212 |
| Unexplained differences | 0 |
Example of an improvement: the old site printed 2 conflicting canonical tags on /page/N/ pages, while the new one prints exactly 1 self-referencing canonical.
Internal links
2,231 internal links were checked; every URL that returned 200 on the old site returns 200 on the new one at the same path.
After go-live
Monitor Search Console for at least 2 weeks, and prefer a 301 redirect over a 404 whenever a URL changes.